This new product launch introduces a hair care system featuring Pre-Wash, New Wash (a hair cleansing cream), and Primer. The main campaign idea, “Threesome,” communicates the set as a complete haircare system. Under the “Vandalism” creative direction, I developed the entire visual concept, incorporating highlighter and graffiti elements. The goal was to create fun, eye-catching experiences that spark curiosity about the new products while graphically conveying the “Threesome” concept.