Bond Serum and Bond Boost repair the hair from the inside out with their unique formulation and Protarget Technology. The main campaign idea is "F%! with your hair. We’ve got your bonds, right on target," and I developed the entire creative concept. To visually convey the product benefits and campaign message, I incorporated glitch and distortion effects to create a fun and exciting atmosphere. The goal was to show that it’s okay to mess with your hair because we’ve got it covered. Additionally, I created technology education animations, emails, social assets, paid ads (videos and static), and designed visual assets for other designers to execute across the channels.