The Studio is a hairdresser-led, education-centered brand awareness model that is part of the loyalty program for hairdressers within HAIRSTORY. I solely developed the entire brand identity for The Studio and established its branding elements. “[]” conveys the main purpose of The Studio, which is to provide educational content to hairdressers, helping them learn about HAIRSTORY and its products. I also created the overall style and visuals for The Studio app.